For itchy, irritated skin, this soothing bath treatment is made of 100% pure natural colloidal oatmeal — an ingredient long recognized for its ability to relieve itching — that AVEENO® mills into an ultra-fine powder. When dispersed in water, this powder forms a soothing milky bath that works as a natural cleanser to provide temporary skin protection and relieves minor skin irritations and itching due to poison ivy/oak/sumac, rashes, insect bites, and eczema. It also soothes prickly heat, chicken pox, hives or sunburn. And, it's even gentle enough for sensitive skin. Additional Product Benefits: skin protectant, fragrance free, soap free