Babies have very thin skin — which can be a good thing! They’re extra sensitive to your touch, meaning every time you caress, kiss and tickle them, they get a big release of their brain’s love drug: oxytocin. Thin skin can also be very sensitive to irritants; that’s why our Sensitive Skin Natural Soothing Cream Daily Moisturizer for babies uses only plant-based, hypoallergenic, fragrance-free ingredients like 2% colloidal oatmeal and oat oil to keep their skin protected, soothed and hydrated all day long. Just rub our dermatologist-tested formula on your little one’s skin to improve their skin’s barrier and relieve dry, itchy skin. It’s EWG Verified™ because we only want the best for you and your family.