Did you know you zinc is a mineral found in nature? People have been using it for centuries as a skin treatment! ATTITUDE’s fragrance-free, hypoallergenic Sensitive Skin Natural Baby Diaper Cream uses mineral-based ingredients like zinc because it forms a physical, impermeable barrier over your child’s thin skin to block moisture and prevent irritation. Our worry-free, EWG Verified™ formula also uses plant-based ingredients like 2% colloidal oatmeal, chamomile extract and shea butter to soothe, protect and hydrate their delicate bottoms after diaper changes and baths. It’s dermatologist tested because we only want the best for you and your family.